ELEAGUE announces partnerships with Twitch, HyperX and Alienware

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ELEAGUE, the esports tournament and content brand formerly in partnership with Turner and IMG, has announced an array of business partnerships ahead of the final weekend of the ELEAGUE Major: Boston.

The tournament is unique in that it broadcasts the full show on American television through TBS. In Wednesday’s announcement, ELEAGUE has announced that Twitch will secure the third-party broadcast rights for ELEAGUE events – beginning with the Boston Major this weekend.

The two brands have collaborated before, with the ELEAGUE Major Grand Final setting a Twitch record in 2017 with over one million concurrent viewers on a single stream. The deal has been labelled «multi-year» and will cover other ELEAGUE events which have previously included fighting-game perang pc terbaik free download events and Rocket League to name a few.

ELEAGUE has announced an array of business partnerships (Joe Giddens/PA)

In addition, Alienware/Dell has been confirmed as the PC hardware provider of the tournament. The deal will see players compete on Alienware/Dell hardware at the event in Boston as well as in the ELEAGUE Atlanta studio.

Last but not least in the trio of deals is HyperX returning for another season to become the official headset sponsor of ELEAGUE. The brand is one of the most prominent in esports and has recently expanded beyond just esports and the gaming sphere.

Late last year, HyperX announced a deal with the Philadelphia 76ers which saw the brand become the «official gaming headset» partner of the renowned NBA squad. The 76ers ownership acquired esports organisation Team Dignitas, but the HyperX deal is a standalone deal kept apart from the normal operations of Dignitas.

ELEAGUE’s next event gets under way at the weekend, with the eight best Counter-Strike teams battling it out for the lion’s share of 1,000,000 US dollars (£712,000).

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